What is a geometric logo?

Geometric logo is a logo design with extremely basic shapes (e. g. circles, squares, triangles) to provide a clean & professional look. This logotype is very in-demand for applying in branding & marketing because they symbolize uniqness, solidity, confidence & innovation, for instance circles symbolize unity, squares symbolize dependability & triangles symbolize energy & advancements.

Geometric logo design

In PixelLab is an affordable substitute for designing quality logos at an exorbitant price. Geometric logos make companies distinct and recognizable among the masses. PixelLab is a good software for designing geometric logos with features like shape customization, text and layering being easy to use.

If you wish to learn about geometric designs in Pixellab you may check this.

Basic Shapes in Logo Design:

Shape is a very crucial element of logo design since it influences how people perceive a brand. All of the shapes possess psychological meaning. Circles have unity, wholeness, and friendliness associated with them which is the reason why they are so good for brands seeking to attract individuals who are friendly like Pepsi and Starbucks.

Conversely, triangles are linked to energy, stability, and innovation, why you tend to find them in logos of technology and construction firms such as Adidas and Mitsubishi, and squares and rectangles with their connotations of strength, reliability, and professionalism, are ideal logos for corporate and financial corporations such as Microsoft and the BBC.

Since whenever you design a good logo your aim is to include as many different shapes as possible. The firm could develop a circle logo to represent heat and other edgy geometric symbols like triangles to represent development.

Great logo concepts that utilize basic shapes as iconic symbols such as Google Drive (triangles ) Target (circles ) and Windows can all be created with knowledge of the psychology behind the shape if graphic designers are aware of what they are doing.

Step-by-Step Guide to Creating a Geometric Logo

To start creating your logo you only need to prepare a blank page by choosing your preferred size and background color. Using the shape tool you’re ready to upload shapes and make personalized designs that suit your business. To learn more about using PixelLab to design logos download our “How to Use PixelLab” guide.

For this section we will explain how to make a geometric logo keeping in mind the Pepsi logo.

Selecting the Right Geometric Forms:

Shape is one of the most important aspects of the brand identity. For instance, Pepsi logo shape symbolizes togetherness, fullness and friendliness. Therefore its utilized to indicate the brand as being friendly and energetic. While designing a logo it ‘s crucial to select that shape which symbolizes the goals and values of the brand you ‘re designing for.

Arranging And Aligning The Geometric Structures:

A logo ‘s balance is not just based on how effective it is but also on sense of professionalism and tidiness. Similar to the Pepsi brand logo, the shape is round but the two halves are placed equally so the image resembles serenity and balance. In your logo attempt to employ grids and alignment systems to make sure that different elements can be positioned in a reasonable way. Attempt to utilize spacing and proportionality as a means of visual beauty.

Adding Colors and Gradients:

Logos have a tendency to affect individuals depending on how they see them. The entire purpose of designing a logo is to have your logo do the talking. With just a few colors representing what your business does, Pepsi can sell the image they used to. Branding alone, their red, blue and white color combination portrays energy, trust and freshness. The gradient effect also adds depth to the logo which would make it more appealing and dynamic. So be sure to keep in mind your target customer’s view of your brand when deciding on colors for it, and don’t hesitate to use shadows or gradients to get the logo to look more contemporary.

Combining Words and Images:

Logos need to be created so that the fonts employed complement the font. The contemporary streamlined typeface of Pepsi complements the round – geometry well. If you are creating a geometric logo then consider geometric fonts that complement the geometric shapes that constitute the logo. Make some spacing, alignment and other effects adjustments in order to make it more readable / visually balanced.

Final Touches and Exporting the Logo:

It is all about the detail and my personal opinion is that Pepsi has a great curvy and smooth shape along with some sharp contrast that makes it stand out. You should do the following before you go through and finish the project: Add outlines, put some effect and then export in high resolution. You should use various save formats such as PNG and SVG depending on usage.

Great logos are only illustrated through geometric shapes and placed within the brand ‘s identity and provide a wonderful tale about it. As with Pepsi, any excellent design can be a trademark. It must be minimal, combine suitable shapes and make it look appealing.

Common Mistakes & Pro Tips for Geometric Logos:

Essentially a good logo should ” look “ good to the target audience, be elegant and balanced. Some graphic design ” no no ‘s.

• Too many details in logos I personally believe that logos should be simple so that people can easily remember them and not be too complex.
  
• How to blend color schemes ( effects / styles ) In all practical senses that ‘s simply selecting fewer colors. Gradient shadow too much makes the logo too complex.
  
• Multiplication / doubling errors and spacing mistakes – if the items are misaligned the logo will appear / feel amateurish. Utilize grids to achieve the balance.
  
• Not concerned about brand identity The logo must represent brand identity and brand characteristics.
  
• How to Create a Bold And Distinguishable Logo
  • Welcome individuality yet keep it simple and reasonable levels.
  • It should be intuitive. A logo should be as recognizable as possible.
  • Test the design in different dimensions.
  • Ensure that the design remains attractive without color.
    
• Best File Formats for Various Purposes
  
• Use for social media and web – PNG is optimal.
  
• High Resolution Graphics SVG Format is wonderful when you’re purchasing PDF Branding and Print Materials.
  
• Print media: Ideal format is JPEG, but best non-standard (for logos where spacing and outline transparency are needed). Whereas a geometric logo will be more brand specific in nature with really nice lines / spacing! Ensure your design is elegant, usable and not platform specific as well!

Conclusion:

A brief clarification, to wrap up, it’s obvious that the geometric logo design process involves a lot of creativity too, but is quite different from sculpting in the sense that there’s a bit of strategy involved, and by keeping an eye on shape, balance, color, typography and all the little details you can design a logo that speaks for the identity and image of the brand (like Pepsi does).

Clearly experiment with varying design approaches and work from a variety of different angles (i. e. add / eliminate columns / rows / colors etc. ) until you achieve the look / feel you desire. There is that much more which can be accomplished in graphic design and learning further is another avenue for development as a designer.